
Article submission is a fantastic way to drive traffic to your website and great for SEO (search engine optimisation). What is great about it is anyone can syndicate articles to PR websites and gain backlinks; all you have to do is write educational articles on the topic of your business and then submit them consistently. However, for it to be beneficial for your SEO rankings you still have to ensure that you're submitting articles that publishers want to publish. Each publisher makes their own rules on what they considers acceptable, so the exact rules will be different across publishers.
One key reason why articles are declined is the fact that many people submit promotional articles, that is to say an article that is sales oriented or self-serving. So if the author talks about their own website, products or business in the body of the article this would be classed as promotional and therefore the submission would be declined, which isn't going to help with SEO. These details can be included in the resource box, rather than the article body.
For more information on article submission contact the SEO experts at SEO Junkies.
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