Study Your Competitors to Help Your SEO

By constantly analysing your competitors websites you can gain valuable information about how much they are doing and you can use that to know what needs to be done to be ahead of them on the search engine rankings, after all this is the main point of search engine optimisation.

Checking things such as page titles, alt tags, headings and bold text will help to see if this data is helping their SEO. By looking at the keywords that they are targeting and looking at their rankings you can determine whether these keywords will help you and your website. Other things to look at are the back links that they have and also the Google Page Rank. It is more than likely that the people in the top positions have numerous directories and websites linking to them that have good PR so by adding these to your site you are going to improve your natural ranking as well.

For more information on how we use competitor analysis in our projects please contact us.