The Importance of Page Titles for SEO
Written by: Ernesta | April 21st, 2009A key element in terms of SEO (search engine optimisation) is the page title. This is the text that will appear in blue letters in the search engine result pages (SERPs). There should be 2 key goals which you should aim to achieve with the page title and that is use keywords that are related to your website and you need to make them attractive to encourage users to click through from the SERPs.
If you have a title like 'Homepage' this is absolutely useless and will never help you achieve great SEO results. If you never have a relevant and keyword rich title tag then the chances are you are unlikely to rank well, get a lot of traffic and thus not increase your sales. Nonetheless, even if you did appear on the search engines for a useless title like 'Product' there are not many people who will click on your result on the SERPs.
For more information on title tags please contact the SEO experts at SEO Junkies.
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