Why use Online PR?

Old fashioned press releases were a great way of telling everyone what your company does, where you are and how you can help them better than your competitors. The online press release has now overtaken the original press release as a great marketing tool along with being a great internet marketing tool. One of the main benefits now as opposed to the original press release is the distribution. Good online PR agencies will be able to find out where the online press realease has gone to, who has read it, who has then gone onto your site and when. These are all great statistics to see if this form of internet marketing is working for your business.

Along with the distribution of the online press release you need to make sure it has the right content and the right tone of voice as long as inserting a few of those keywords for search engine optimisation (SEO).

Here are just a few tips for optimising you press release:
- Focus on 2 or 3 keywords/phrases per release. Anymore and your press release will not flow well. 
- The headline, subheader, and early in the body of the release need to have keywords in them.
- Link back to the relevant pages in your site using the keywords as anchor text.

For information on how our online press releases and other internet marketing services can help your business, contact our SEO specialists.