Optimise for Google

When you're optimising your website to Google it's best to be linked up to all of the free Google tools so that you can get the best idea of what Google is looking at and any errors they see. These are the best analytical tools giving you data specific to your website;

Google Analytics measures traffic and data about the traffic, where it came from and where it's going etc.

Webmaster Tools allows you to hook up your XML sitemap direct with Google so that it can be crawled quicker and will also show you any web crawl errors that need fixing.

Google also provides keyword tools like the Adwords keyword tool and Google Sets to give you ideas on keyword variations, and remembering that these are keyword ideas direct from Google then optimising against these keywords would definately help your case to get high in Google. Check your Google PageRank as that's another indicator of it's evalution of your site, which is mainly based on the quality of your one way backlinks.

Optimising your website to rank well in Google is one of the hardest parts of SEO but they are trying to make it easier for you with all of these free tools, so do take advantage of them.