Search Engine Optimization Explained

SEO stands for search engine optimization and is the process of getting a website found through the search engines by users searching on specific terms. SEO companies create strategies that will hopefully help the site climb the ‘organic’ search rankings, which in turn will hopefully bring more visitors to the site. It is important for the search engines that the most relevant sites appear high up in the search rankings when a user types in a phrase as users will not use the search engine again if they can’t find the answer to their problem.

When optimizing a site, the main areas are the on page and off page factors. On-page SEO looks at quality and the amount of content, which involves focusing on using keywords that the search engines will pick up on. It also looks at the titles of the pages along with the url of each page. Off-page SEO factors looks at submitting the site to directory sites and finding other websites that they can link with. Both factors look to add more relevance to the site so the search engines can clearly see what your site is saying and offering to users.

Search engine optimization projects can be offered either as a stand-alone service or as part of an overall internet marketing campaign. It can also be beneficial to make sure the site is built SEO friendly when it is first built as the quality of the code can make a difference to the way search engines read your site.

For more information about our SEO strategies and our internet marketing services, please contact our SEO specialists.