What is SEO?

SEO or Search Engine Optimisation, is one of two ways to help market your website via search engines, the other being PPC or Pay Per Click. Search Engine Marketing, or SEM, is required for websites who want to rank high in SERP’s (Search Engine Results Pages), and this will directly help to increase their website traffic and custom.

SEO aims to help websites rank higher in natural, organic results in SERP’s, these results are normally shown in the middle of the page.  In contrast, PPC are the sponsored adverts that come up on the top, bottom or side of the page.

SEO companies have techniques they use to help improve your SEO, SEO Junkies have a proven process that works every time in getting your site higher rankings.  There are 4 stages to our projects;
Analysis Phase
Optimisation Phase
Development Phase
Promotion Phase

SEO is split into two sections, On-Page and Off-Page. On-Page factors can be directly controlled by you, they can be changed by logging in and editing certain features in the back of your website.  Off-Page factors are more difficult to manage and cannot be controlled, however they can be affected by certain techniques SEO Junkies have proven.

Examples of SEO Techniques;
• Keyword Analysis & Competition
• Compliancy to web standards
• HTML coding techniques
• Sitemaps
• Link Development

See more information on SEO on our website.