Bing! The New Search Engine

A few weeks ago MSN lauched a new search engine called Bing as their current one MSN Live is performing quite poorly so Windows felt a new search engine would get themselves back in the game.

Bing is definately a breath a fresh air within the search marketing industry and the appealing images on the homepage make it very aesthetically pleasing. Bing also claims to have a different way about reaching it's results by wanting to give the user answers in comparision to just webpages that Google provides.

Bing looks at different aspects of your website to Google when judging appropriate SEO results, for example it really prefers an old domain name and isn't so bothered by backlinks. There are some pretty big differences when it comes to comparing results with Google which we believe is because Bing is more inclined to on page factors but since the search engine is so new we are still investigating and will update you when we know more!