Social Media Optimisation Campaigns

Once your website is up and running it is important to let everyone know where you are and what you have to offer. Social Media Optimisation (SMO) has the aim of generating interest and publicity through social media sites including online communities and community websites. SMO can include such features such as RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos.

Social community websites such as Digg, Twitter and Facebook are wonderful tools for letting a lot of people know about your products or services. Twitter, for example, is a great way of adding a link to a particular part of your website and encouraging people to go onto it with a comment. Social media optimisation uses buttons and banners to entice users to tell other people how much they like the website, article or video that you are showing them. SMO is similar to SEO, search engine optimisation, but it also differs in several ways. The focus of SMO is to drive traffic from sources other than search engines whilst also backing up any other marketing activities and campaigns.

To find out more about how our search media optimisation techniques can help your website along with the rest of our other search engine optimization and internet marketing services, contact our helpful SEO specialists.