Using Social Media more effectively

Popular social media sites have become a phenomenon in recent years with Facebook, Twitter and Digg being regularly visited by millions of users every day. The ability to share your thoughts, documents and other information with others has made the social media sites a great way of communicating with others. This has lead to the latest technique of social media marketing, which has become ever more popular in companies internet marketing strategies.

Social media can also take several forms with companies, such as Mothercare, creating customer portals to give another side of the brand and interact with customers in a different way. ‘Gurgle’ was created by Mothercare to feature parenting articles, video tutorials and customer forums, which is a separate site with a separate brand image. There is no mention of Mothercare on its homepage other than the in advertisements and competition promotions. The Gurgle website creates a brand new brand for Mothercare as well as a great way of marketing to their potential customers and getting customer feedback. Having a separate customer portal from the main Mothercare site means that customers are more likely to give more honest feedback and feel less like they are being sold to.

Of course, creating profiles and using internet marketing through the major social media sites is still very important as this can also bring more customer feedback and alert others to the products or services they have on offer.

For more information about social media marketing and other internet marketing services, please contact our SEO specialists.