Tracking and monitoring for SEO

Search engine optimisation can be implemented in house or through a SEO agency, such as ourselves. Whether your company do it yourselves or yet get an outside SEO agency to do this, monitoring the progress of the search engine results is key to finding out whether the SEO campaign is being successful or not. Without monitoring the search engine results on a regular basis means that you never know whether the time, money and resources are being used effectively for your company. Especially during difficult financial times, companies need to be able to make sure their money and resources are working fully to bring in more sales.

Tracking the progress of your SEO campaign can be done in a number of ways using a variety of different tools. Below are just a few things you can do to track your search engine progress.

Google Analytics

Anyone who has a website needs to have Google Analytics implemented on their site as it is fundamental to finding out whether the website is working for or against you. Google Analytics provides a wide range of data from finding out how long people stay on your site, how many people go to the site, how people have got to the site and what pages they go to first.

Manual Research

Doing some manual research on the major search engines for your targeted keywords is a great way of finding out how well the SEO campaign is working. It will also show you what other websites are appearing for those key terms and how they are managing to get such good results.

For more information on how we can boost your search engine rankings with our search engine optimisation techniques, please contact our SEO Specialists.