
Keyword research is vitally important when it comes to providing a good basis of a search engine optimisation campaign. In order for the website to do well in the search engines and get the conversions you desire, keyword research needs to be fully carried out to find any keyword niches in the market. The more time you spend on keyword research, the better the chances your SEO campaign will stay on the right track. Below are just a few free SEO keyword tools provided by Google to give you an idea of what keywords to focus on:
Google Adwords Keyword Tool
The free keyword tool is part of the Google Adwords account but is completely free to use. The tool offers information such as current global and local search volume as well as the level of advertising competition that the keyword has. It also brings up other possible keywords that relate to this keyword phrase.
Google Sets
Google Sets automatically creates sets of items based on a few examples that the user has typed in. The tool identifies groups of relating to the specific item on the web and uses that information to come up with relationships between the items.
Google Trends
Google Trands looks at the different search trends based on that keyword phrase. It mainly looks at what country, city and language is searching for this term and how many. This could be useful in terms of finding the target audience.
For more information about keyword research along with our full range of search engine optimisation services, please contact our SEO specialists.
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