Funnel Pages and Conversion Goals

Funnel pages are the web pages that are within a route on your website which reach a conversion goal at the end.  A conversion goal is the page at the end of a process, these are the pages which is must be your goal to get customers to reach.

For example, if you have an eCommerce website your aim would be to achieve orders for products on that site.  Therefore the funnel pages would be the pages where customers have to go through, catalogue pages and basket pages, to reach the conversion goal, which would be the order confirmation page.  If the customers reach the confirmation page then they have reached your goal and you know that is 1 conversion.

In another example, if you have a brochure site then your conversional goal maybe the confirmation page after a user has subscribed to the newsletter on the site.

Also, funnel pages can be used for analysing drop out rates on each page of your site and then can identify any issues on these pages that may be deterring your customers.

To clarify, a conversion is defined as a user who has gone on to your site, perhaps through a search engine, and has gone on to purchase something from your site.

SEO Junkies can help you with this- we can help you improve your rankings in search engine results which will inevitably improve the traffic to your site.  The more traffic going to your site the higher the number of conversions will be!