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Are Google Penalising Paid links in Javascript?

Written by: +Richard  |  September 25th, 2009
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Are Google Penalising Paid links in Javascript?

Ever since the launch of Google they have always been relatively secretive about how they crawl websites and what they look out for and what they do not. As the years have gone on, SEO experts have managed to work out many of their techniques while Google themselves are constantly evolving what they look for in order to generate the most relevant information for their users. With so many debates happening in many forums across the world, the issue of what Google reads and follows is always coming up and always evolving.

Matt Cutts in the WebPro News talks about how, in his experience, the Googlebot has got smarter in terms of penalising for paid links in javascript. Now that Google can crawl JavaScript links, it is called into question whether Google would crawl the paid links that were behind JavScript code. Matt believes that the vast majority of people who do javascript links are ad networks and that Google handles these very well anyway. Matt also reiterated that nofollow tags should still be used, even within the javascript code, and that robots.txt can also do a great job in blocking URLs.

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