SEO during website changes
Written by: Jenny | October 19th, 2009If you are making minor changes, or large enhancements, to your website it's important to remember about SEO and make sure any changes maintain the SEO friendliness of the website and therefore do not lose ranking results.
Any changes to the website may affect SEO results so always check code, copy and keywords etc to prevent from losing any results. Major changes, like redesigns or domain changes can have the biggest affect on rankings and if you are going ahead with changes like these, you should get advice from your SEO company for redesign SEO tips before making changes live.
On-page search engine optimisation includes factors within the code of each webpage such as copy, headers and keywords which can easily be overwritten whilst transferring files over from the development site. You may also overwrite the Google Analytics code which would prevent the website tracking from working, so these factors need to be checked before changes are made on the live website.
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