Download the SEO Junkies Toolbar

One of the hardest things to understand about SEO is that your are not trying to make your site attractive to human eyes and understanding. All SEO efforts are actually directed at maintaining a site profile that runs as close as possible to a programmed algorithm. In effect SEO is aimed at impressing a machine, not a human.

So how does a machine view your site? Watch any scifi or even sci-fact program and you will quickly see that machine perception is very different to human. To us the attractiveness of a website will be based around the graphical proportions and our own preference when it comes to presentation. Largely this graphical representation of a site is completely bypassed by the search engine bots. to see what they see you can download the SEO Junkies toolbar, a simple add on to your browser that lets you strip out the human-centric graphical niceties and get into the processor of a bot.

Turn off styles and images, those lovely flash objects and forms so that you can see the text in the buff and see how the search engine assigns importance to your headings and check for yourself if these heading tags are actually working for your SEO or against the relevance of your body text.

The toolbar also lets you check your links for nofollow tags, to make sure your pagerank is not being channelled off your most important pages. You can also use a variety of debugging tools to check for valid coding standards and correct use of meta information to make sure every page of your site works exactly as it should.

The best bit about the the toolbar is that it is perfectly free! So download it now and start getting into the mind of the machine.

If you need any more help with your SEO strategy, or wish to make better use of all our SEO advice then why not contact us and sign up for one of our training days?