Reasons why your business needs a blog

For many people blogging is good fun, both the writing and the reading of them is a fun way to express your views, gain inspiration and confirm that everyone else in the world is just as strange as you are. But more and more businesses are discovering the benefits that blogging holds for their business, outside of venting frustrations that the water cooler doesn't cool anymore, or observing that most businesses really do operate exactly like a Dilbert comic strip. Blogs really are a great way to increase the amount of content you have and thus the oportunity to further your SEO strategy.

Here are 5 ways in which a regular blog could really make a difference to your business' SEO Campaign and the attitude of your customers towards your company:

1. Engage your customers

   Not literally getting engaged to your customers. Well not all of them anyway, that would be bigamy. However it is true that the more people know about you and your company, the more they will feel comfortable with making purchases from you and spending time on your site. While this may not directly affect your rankings the Search Engines notice when a site has increased traffic levels and thus they assign more authority to your site, which in turn does impact on your pagerank.
    

2. Inform your customers about your products

   Repeat after me: "This is not a sales pitch". Webcrawlers do not read and understand your blog like a person would, so you don't have to be pushy or "salesy". What you must do is make sure that any blog which mentions a product includes a link through to your product pages. In this way any pagerank you blog page receives can be funneled into the product page, increasing the conversion rates for that item.
    

3. Links from customers

   If your blog is something that people want to read, naturally they will want other people to read it too. This is where you will hopefully obtain backlinks to your blog pages that will channel even more Pagerank to your site. Again though people will only do this if they enjoy reading your blog. Or if you pay them.
    

4. Keyword text for SEO

   Be aware of your SEO Keywords and Keyphrases. Use these as often as you can, as increasing the keyword density of each page, and your content as a whole will put you in a better position when customers search for those terms. The way blogs work, with lots of small chunks of text is actually perfect to attain a good keyword density because if you tip your keyword density over to the point at which the crawlers decide that your site is spam, it can be brought back again with a few fun but irrelavent entries.
    

5. Increase update frequency

   Just like a real person, Search Engines will check regularly updated sites for new content more often than they will a site that only changes once in a blue moon. This means that there will be far more chances to increase your pagerank and in theory you should also attain more authority.

So there you have it, 5 ways in which a regular blog can help your SEO campaign. The best bit is, you don't even have to write them if you don't want to. SEO Junkies provide a content and blog writing service that could really help your rankings, customer engagement and sometimes even the entertainment value of your site.