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Why are links so important for SEO?

Written by: Carl  |  August 12th, 2009
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Any SEO project or campaign will need to be helped somewhere along the line and one of the most important ways is to gain links for your website and making sure that the link structure that is within your site is correct.

Internal links are an important part of any website as it lets the search engines know where to locate any relevant information and more importantly how your website works. Making sure that your anchor text on internal links are written in a descriptive which relate to the section or page that you are linking to will help the search engines and you search engine optimisation campaign.

External links are also an important part of any SEO campaign, as they can help you to gain improved page rank and search engine results. You will find that some other websites will try and link to your website automatically but the better way to gain these links is to find them yourself and you can use a SEO specialist to build you a link building campaign. Most SEO specialists like SEO Junkies will make sure that the links that are created are relevant to your business and are of a certain page rank, if this is not the case then you will not gain much from the campaign so this is vital when trying to improve your SEO.

For more information on SEO or link building please contact us.

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