Optimising Documents

Search engines now have the ability to index Microsoft Word, Powerpoint, Excel and PDF files so you need to make sure that you are optimising any of these files on your site to help your SEO. This will help the documents themselves rank well in the SERP's as well as your site.

To optimise your document you need to edit your document properties before making them online. These properties are similar to the Meta details we will go into later, you need to include relevant keywords and a description relating to the content of that document.

When saving your document remember to use a relevant name which revolves around the keywords of that file and not a random set of numbers.  The title of a file is usually shown in the URL to locate that file online and so it is important that the title is user friendly, for people and search engines. This is the same for any images you're adding to your site, that they should have a relevant name to make them SEO friendly as the search engines will see this too.

If you are publishing documents regularly to your site then the short amount of time it takes to optimise these documents will help to improve your general site SEO. This could eventually lead to some backlinks to your site as people find the content and see it as creditable content for them.