Tips to Improve your Search Marketing Results
Written by: +Richard | August 2nd, 2010Search Marketing relies on giving the public access to data about your products that in theory will enable them to make a choice and purchase the product from you. However a worrying trend is for searchers to use your efforts in search marketing to research products and then buy through other channels. What this means is that it is now necessary to focus your search marketing into channels and strategies that actually produce sales. Here are 3 tips to ensuring that your Optimisation efforts do not go to waste.
Detailed reports
Track all activity on your site, you need to know how many people are registering for a newsletter as well as buying product, are they the same people, where are they coming from, can you use this in your marketing strategy?
Optimise for existing trends
Your data should let you see how people are shopping on your site, respond to that data as it is easier to change your preferred conversion method to fit the trend than to try and change your customers’ shopping habits. If you are seeing a common path or trend in the site that does not result in a sale then put a conversion point in that path to try capturing some more conversions.
Analyse the click paths
If you have trackable and branded routes to your site and your conversion point then check the click paths all the way through to conversion, you may find that the products and services that draw customers to your site are not those that are actually increasing the conversion rate. This will let you tailor your marketing to pull in the customers and then when they are in site to offer them the product that converts well.
SEO Junkies are dedicated to improving your position on the SERPs. We can also assist and advise on your search marketing strategy with the aim of increasing the conversion rate of your business.
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