How will SEO evolve

SEO is a simple process to explain but even so it is remarkable how often people get it wrong about what SEO actually is. Many marketing industry leaders mistake SEO for the kind of tricks played on Search Engines ten years ago to ensure that an often worthless site would place high in the results pages. This is NOT SEO. SEO is the process of ensuring that the information on a web site is clearly understood by the non human Robots that index the internet, that this information is accurate and helpful in illustrating the purpose of that site and that knowledge about the site (both for humans and for Robots) is spread around the internet effectively.

This broad description of the process of SEO leaves a lot of scope for the development of SEO. These developments are nearly always in response to the changing tactics of the Search Engines to collate, categories and identify the data they present to their searchers. That said, there is something of a shift away from a single minded focus on SEO as a standalone, fix all method for online marketing.

SEO now has to be worked in conjunction with an online marketing campaign that focuses on channels, advertising real estate and inciting word of mouth promotion. Within that scheme SEO acts as a foundation for every marketing action as well as needing to respond to those marketing actions to remain effective.

SEO Junkies are experts in the process of Search Engine Optimisation. We  work to improve the effectiveness of our clients’ online presence and their online marketing of their business. As well as being commissioned to perform this work directly we also run SEO training days that will guide you and your staff through the intricacies of SEO to aid your business in improving the quality and effectiveness of your online presence.