Increase your Alexa Ranking

Alexa rankings are heavily weighted by advertisers when deciding on which sites and blogs to buy advertising real estate. While it is common knowledge that the Alexa ranking is not entirely accurate or representative of true traffic levels to your site it has a good reputation and because the ranking is achieved by traffic from those who have downloaded the Alexa toolbar, who are usually internet professionals of one kind or another.

So how can you raise your Alexa ranking and take advantage of Advertiser’s preference for ad space on Alexa ranked websites? Here are some practical tips to helping increase this ranking.

Alexa ranking is achieved when your site is visited by those who have the toolbar installed, so provide a link on your site to download the Alexa toolbar. If your site has an audience that respects your content and advice then you may find that a good percentage will take the advice and install the toolbar, thus increasing your ranking as they come back to your site. Also install the toolbar on your own machines, that way every time you check your site you will gain clicks.

It is possible to gain Alexa rank from visitors who have not installed the toolbar, but only on a per page basis. You can achieve this by placing an Alexa widget on posts and pages that you believe will be popular. These widgets send traffic information back to Alexa, aiding your overall ranking.

Because Alexa users tend to be internet professionals your content must be of good quality, or at least of relevance to these people. If the main topics and themes of your site are not directly in line with the remit of this group then it is worth considering writing some specific content, an Alexa area if you will, targeted at these users.

Other than these specific examples it is important to maintain your general optimisation and gain as much exposure as possible. If Alexa shows any kind of fair ranking it is the respect and attention of the industry. This is a very desirable aim and with the added benefit of selling advertising space it is one to go for as much as possible.

SEO Junkies are dedicated to achieving high rankings and making the most of our clients’ internet strategies and marketing campaigns.