Social Media Optimisation

Facebook goes Global with Bing

Entered by: Richard @ 17:48:00 on 03/03/2010

(0, average: out of 5)

In an extension of their previous existing deal Facebook and Bing will continue to work together, allowing Bing to provide the search advertising for Facebook.

This search marketing campaign will be run worldwide, an enhancement over the original deal which only gave Bing the marketing for Facebook’s US customers. Despite the limitations of the original deal it has had a noticeable effect on Bing’s share of the search market. This new deal will increase the exposure of Microsoft’s search engine to around 400 million users, which should drive a significant increase in Bing user’s loyalty to the search engine.

Bing have already shown the largest growth of any of the major search engines during the last quarter of 2009 and this extended relationship with Facebook, arguably the king of social networking sites, is sure to bring even more exposure and faster growth, especially given that the domination of Google over Yahoo and MSN is largely an English and American tendency and the new deal is worldwide.

SEO Junkies are experts in Search Marketing and Online Promotions, we are dedicated to driving the online success of our clients.