Writing content for a website can often feel like a bit of a chore but it is an absolute necessity to ensure that your website promotes your company in the correct manner. From a search engine optimisation point of view though, there are other elements that need to be addressed when creating and posting blogs to improve your SEO. Below are a few tips on creating the best possible blogs to improve your search engine optimisation.

Compelling Title

Blog titles must be smart, relevant and descriptive as the title needs to grab the user enough for them to click and read on. You also have to make sure that one of the keyword phrases appears in the title in order to enhance your search engine optimisation. Users will also want to find the blogs on the search engines so having a non-descriptive title that a user would never search for and the search engines wouldn’t understand is useless so keyword rich titles are a must.

Relevant Meta Description

Search engines look at the meta description to find the relevancy of the page and they only look at the first 160 characters. The meta description has to describe exactly what the blog is all about in 1 or 2 sentences whilst making sure that there are some of the main keywords in the description.

Categories around the Main Keywords

Categories are yet another way of improving the sites SEO as well as making the blog module much more user friendly. Each category should be based around one of your keyword phrases as well as being H2 Headers. Having between 5-8 categories should be quite enough as any more will clutter your home blog page and even confuse the user.

Including Keyword Phrases

Keyword rich blogs is the main aim of the blog writing as adding content and relevancy to the site will increase the site SEO. Each blog post should focus on one of your companies products, services or an aspect of your company with a maximum of 3 keywords in the copy so that Google finds what the post is about. Each keyword should be mentioned around about three times throughout the post and they should also be bolded to enhance the chance it will be viewed by Google.

Find out more about all of our other search engine optimisation techniques and other SEO strategies by contacting one of our SEO Specialists.