Let’s face it, the whole point of SEO is to make Google happy and nothing make Google happier than seeing a website that enjoys sharing its information and views with others. By having regular activity on a variety of different social media network sites, it shows just that and attracting more people to join you with your social media page will bring further brand awareness and relevant traffic to the site.

With many other features being added to Facebook all the time, a Facebook fan page can also be a wonderful place to further promote your brand through video as well as discussion posts. The instant nature of the social media networks means that your business can be seen to pounce on any current affairs and can even turn certain news stories into worthy business opportunities.

In terms of the benefit to search engine optimisation, adding social media bookmarks to the product pages and blog posts can instantly show search engines that you are up to date and willing to share your information with others. This is yet another tick in the box for your site and the more activity that you do on these social media websites, the more the search engines will favour your site.

Find out more about social media marketing on our Social Media Training Course, which gives you a variety of different techniques to exploit the social media networks.