Search Engine optimisation and Pay Per Click (PPC) are both internet marketing techniques, but they are very different from the point of view of both costs and results.

PPC is an internet marketing activity which delivers quick results in terms of generating traffic in a short period of time. By using a PPC campaign, your website will appear high on search engine results pages so your visibility will suddenly increase. It is usually used for brand new websites that need sudden traffic and sales. However, Pay Per Click is very expensive as you pay for each click on your link. So PPC is a short term strategy that can be used only for a short period of time.

Search engine optimisation instead, is a long run strategy which delivers long lasting results. It can take much time before viewing its positive effects because there are many factors to be optimised in order to reach better ranking results, but once the SEO strategy is optimised its results can last for months and years to come. So even if SEO internet marketing technique requires high initial costs, ongoing work in order to maintain the gained results are at very low costs (e.g. adding content). Besides, as many users around the world use search engines to find out information, products and services, SEO is very effective to promote your website and to boost your sales.

At SEO Junkies we are search engines optimisation specialists, so contact our sales team for more information about our internet marketing techniques.