How will you know how to be better than your competitors if you don’t know how they are doing what they what they are doing? There are many companies in each industry sector competing to win customers and be the best at what they do. In order to succeed an organisation needs to compete in the same channels as its competitors and then more.  In addition to these traditional competitors there are also keyword competitors for example someone selling signs may come up alongside someone reviewing the film “signs”.

Competitor analysis is a key step in the SEO (Search Engine Optimisation) processes and includes several tried and tested competitor analysis tools. Typically when analysing competitors it is a good idea to investigate the backlinks that point to their websites and their origins as you may also be able to gain backlinks from these sites which will increase your authority. In addition during competitor analysis look at all on page factors such as Title tags and headings.

Once you have a clear picture of what your competitors are doing this will allow you to use some of their techniques on your own website to build your authority and position in the search engine results.

It can be difficult to spot important factors that contribute to competitor’s success so employing an experienced SEO company to complete your competitor analysis is the best option. SEO Junkies are expert optimisers that know what we are doing and do it well. Contact your very own SEO Junky now to discuss how we can help you improve your results.