Meta data are used by webmasters as a support for web pages indexing by search engines spiders. On the contrary of tag, meta tags don’t affect website layout but they help spiders to index your website correctly.

Meta keywords are used by search engines to identify the web page topic. Even if the main search engines, like Google, Yahoo and Bing, still index the keyword meta tags, they don’t pay too much attention to them because of misuse of keywords only to draw in traffic. As a consequence keyword meta tags don’t affect directly your ranking results, but they can help search engines to understand the main argument of your web page.

Description meta tag is a short summary of your page content, it is very important because it appears below your link on search engines results pages, so it should be very impressive and effective in order to attract as many visitors as possible. Also it should contain keywords in order to improve your search engine optimisation. Google stated that it doesn’t use the description meta tags for ranking procedure but having an optimising description meta data will help you to increase your visibility.

Finally, the title tags are keywords that introduce and summarise the page content. They should be very simple, descriptive and use keywords so that they clearly define the subject of the page. Besides, it is considered by search engines as a key factor for website ranking.

For more information about meta data optimisation and search engines optimisation contact our SEO experts.