As search engine optimisation is a complicated activity whose results depend on several factors, it is necessary to create a SEO plan and stick to it in order to be sure to optimize your website against all factors. SEO Junkies strategic plan consists of 4 phases:

1) Evaluation and Analysis

Our SEO experts analyse your website to find out which elements work and which ones should be changed, for example: accessibility, keyword relevancy and PageRank. Once these factors are analysed our experts then define a list of more relevant keywords, according to the website’s main topic.

2) SEO development

The second step is to carry out your search engine strategy through the optimisation of on-page factors, such as, metadata, headings, code compliancy and accessibility. Once this is done and the site itself is providing a good foundation it is important to begin reviewing an improving off-page factor optimisation in order to improve the website’s visibility and to build up a great deal of valuable backlinks. This comprises writing blogs, articles and press releases and syndicating them to the related websites and directories. Also, you should carry out a link-building campaign aimed at increasing the number of links pointing to your website.

3) Promotion

After developing and implementing your SEO strategy, it is important to promote your website on main search engines and on related directory lists, and set up other internet marketing techniques, so that people are aware of your website’s existence.

4) Monitoring

Monitoring search engines results is fundamental in order to know which elements are working well and which not. SEO Junkies integrate your web solution with Google Analytics in order to provide you with a great tool to check traffic and keyword performance. You should also verify if conversion goals are achieved and what aspects need to be improved to increase this conversion rate. SEO Junkies will provide you with a monthly report that summarizes all this information, so that you can analyze and study to decide the next steps for their search engine campaign.

For further information about search engine optimization, please contact our SEO experts.