Google Analytics is a very valuable tool provided for free by Google. It is important because it allows you to monitor the traffic statistics and website performance. Google Analytics is created in order to help webmasters and marketers improve web pages and online marketing campaigns. It delivers information about your traffic; how many people visit your website, how they reach your web pages through search engines, PPC advertisement, direct email campaigns and other means, and what country they come from. Google Analytics also informs you about your web page performance: it checks where your visitors land and the quality of these landing pages, for example how long they stay there, the abandon rate, and conversion rate. Google Analytics also can provide you with bespoke reports in order to receive data for specific statistics that you prefer monitor. Finally, you can receive a notification by Google Analytics for important changes in some statistics or for goals achieved, if requested.

Therefore, it is essential to have Google Analytics set up on your site as it is free, it is provided by Google, the most important search engines, and it allows you to improve your website and your online marketing strategy. You would be a fool not to use such a useful tool that can help you enhance your rankings on Google results pages.

For more information about Google Analytics and other Google’s tools, contact our SEO experts.