Themed link building campaign deals with activities aimed at obtaining one-way links pointing at your web pages from other websites. It represents an essential part of off- page SEO, as link building campaign doesn’t affect directly your websites and its content but its main goal is to make search engines, especially Google, consider you as an authority in order to increase your Page Rank. However, not all the backlinks have the same positive effects on your Page Rank, there are some links worthier than others and a professional link build campaign should collect the better backlinks which are able to deliver you the highest value. In order to explain the mechanism through which Google assigns PR to web pages, we compare a backlink to a vote, so each backlink pointing to your web pages is considered by Google as a vote, an appreciation of your content by the other websites. As not all votes have the same value, if the website that gives you its vote has voted many others websites, in Google opinion you should share the vote with all the other websites which have received a vote as well as you. Also, if the vote is from a website which deals with a subject not related to your website it will be less important from the point of view of Google because that website hasn’t the knowledge and expertise to judge your website properly.

For this reason it is important to carry out a themed link building campaign, so that you will collect backlinks from websites dealing with your same subject and so it will have a greater positive impact on your Page Rank and your rankings on search engines results pages will increase. If you want to know more about themed link building campaign, please contact our SEO experts.