
Welcome to the new look SEO Junkies! We’re just as bright and sunny (and orange) as always but as time moves on and internet technology develops then it is clear that we need to work hard to keep up with the latest fashions and capabilities that affect Search Engine Optimisation.
The advantage of having a website redesign is that we can restructure our information for more efficient reading, letting you find the knowledge you require quickly. However it is not just human eyes that we need to consider when relaunching a site.
Any website redesign requires careful consideration of your Search Engine Optmisation campaign, if you are reorganising content you need to be sure that you do everything to maintain your current authority and minimise the SEO effects of any upheaval. Making sure redirects are active for moved and replaced pages, maintaining URLs where advantageous and ensuring the new sitemap is up to date.
A site redesign is also a good time to review your Search Engine Optimisation tactics and make sure that what you are doing is definitely inline with the current advances and trends in Search Marketing. Microformats and new markup has been introduced that help define your content to Search Engines, Google recently rolled out Instant which means you need to re-check your keywords carefully and now more than ever consistent localisation of your website can make a big impact to your placement in the SERPS.
SEO Junkies considered this redesign carefully and with our full experience; experience that we bring to your website and your company through our Search Engine Optimisation services and our SEO training courses. So if you find the prospect of redesigning your website and rebuilding your content daunting, or want to learn more about SEO to ensure that your current site is performing at its peak: contact SEO Junkies.
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