
Just like any strategic operation, Search Engine Optimisation falls into two sets of responsibilities, Tactical and Operational. Tactically, a manager must be aware of all actions undertaken to push the quality of site content, ensure the code is completely bullet proof and complies with all required standards. Managers must also be able to understand the reports generated from this activity and be able to make decisions that will support the project, and avoid getting mired in too much detail.
The other side of the operation is the work to make these actions happen; the actual time spent recoding parts of the website to remove W3C compliancy errors and accessibility issues, as well as the leg work involved in actually finding the links that will build authority for your website.
Each part of the operation is complicated and involved but each requires completely different skills. For this reason SEO Junkies offer two different SEO training courses.
The Hardcore SEO training covers the technical aspects of SEO in great depth, giving code examples where compliancy standards are often lacking, and detailing the processes behind finding directories and establishing backlinks to your site. We even take you through worked examples of an early version of Google’s PageRank formula, giving you a greater understanding of the internal linking tactics you can apply to your client’s and your corporate site. For any web developer, the Hardcore SEO Training Course gives you the grounding you need to become an SEO specialist developer.
The SEO Essentials Course is far less mechanical, more dedicated to driving a project forward effectively than spending hours under the bonnet of your SEO operations. The SEO Essentials course gives you a solid understanding of SEO Tactics around which your own management skills can be used to build a campaign and keep momentum going on SEO activity to ensure that your client sites and corporate site is as effective as it can be.
Both SEO Junkies SEO Courses last a day, with lunch provided, and both are run in such a way that there is real time to look at your own sites and to take away some solid advice to make instant improvements to your SEO campaign. Check out our SEO Training and Internet Marketing Courses page now!
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