Social Media SEO helps Internationalization

Nowadays there is a lot of talk about social media and above all about the astonishing popularity they have reached worldwide. In fact the figures that refer to social networks and more in general to social media are really impressive. According to the latest statistics, in the world there are 2 billion internet users, and between them 700 millions have a Facebook account and after Facebook’s agreement with the main Chinese search engine we expect that the social network will achieve 1 billion users. Twitter has got 200 million users who produce 65 millions of messages per day, LinkedIn has got nearly 100 millions users and YouTube boasts about 490 millions of people that spend nearly 5 hours per month surfing its content. So it is pretty obvious the great importance of social media optimisation for a company that wants to increase its online visibility and attract much more traffic towards the website.

However the benefits of a Social Media campaign are multiples, for example the use of social networks can help the internationalization of your enterprise. Optimising your presence on the main social networks will improve your international market presence because social media allows you to reach potential clients all over the world without splashing out on international advertising campaigns.

Also the use of social media and social forums can be useful means to monitor users’ preferences on specific products and services so that it is easier to understand and forecast future demand trends. At the same time these tools provide you with a lot of information about competitors and their strategies.

To know more about social media and social media SEO contact our search engine optimisation experts.