SEO Junkies get up to speed with Google plus 1

SEO Junkies are investigating the potential changes to SEO techniques posed by the introduction of the Google +1 button. It has been compared to the like button seen on the social networking website Facebook. The theory behind the new +1 button is that it will indicate the preferences of the user network, and the effect on SEO will be felt once Google starts using the results within the algorithm for judging the popularity of sites.

Here at SEO Junkies we realize that this is going to affect the way we deliver our SEO solutions in the future. This latest move from Google is another example of the rising importance of the social networking market, and a key example of Google placing growing importance on the popularity of a site. While Page Rank decreases in importance within the algorithm, and authority based on links from important central sites decreases in weight, it appears that Google is looking to social media and social networking to give its customers what they want. Search Engine Optimisation will have to adapt to fulfil these new social votess in order to also become an effective social media marketing tool.

The question of how much Google +1 may affect SEO practices is still undetermined, but what is certain is that SEO companies will need to incorporate necessary changes into their current search engine optimization techniques in order to keep delivering an effective service. As internet marketing takes another step towards the social networking sphere, SEO Junkies continue to evaluate how we can best serve our clients within these new trends.