Tell search engines what your website contains

Last June, the Web’s three leading search engine giants, Google, Bing and Yahoo, launched a standardised project called Schema.org. Schema is a project which involves implementing a piece of code in your HTML that will tell these search engines what type of content you have on your site. For instance, you can tag up a review or a blog on your website if you want people to be able to search for a review or a blog specifically.

Having direct access to structured data means that Schema.org can provide higher quality search results by drawing on more detailed information to search with. Furthermore, it is easy for webmasters and search engine marketing teams to implement these changes thanks to the references and examples Scheme.org provides. Being a universal language also means that it is easy for SEO teams to optimise sites across all three search engines.

The launch of Schema.org signals a significant change, not only for the way in which websites are built but also in how search engine marketing techniques are applied to them. Schema’s new tagging system could prove to be invaluable for SEO practices, permitting Google to assess content on the page more quickly and allowing for more advanced searches.

To find out more about the Schema.org project and how it can benefit your SEO, contact us at SEO Junkies (Advansys Limited), Building 4, Millars Brook, Molly Millars Lane, Wokingham, Berkshire, RG41 2AD. Telephone: 0845 373 0595 Fax: 0845 838 2701 sales@seojunkies.com