The Power Of Social Media Continues

If ever companies wanted confirmation that social media websites are becoming even more powerful then the renewed contract between Bing and Twitter certainly shows this. The deal allows Bing to access the vast amounts of data that Twitter accumulates meaning that what we say and do on social networks is having a great effect on search engines and, more importantly, SEO. Even though Google have let their contract with Twitter expire, the emergence of Google + shows that the search engine giant still recognise the immense power social media has, especially when it comes to search.

Take for example the recent riots in London. Social media websites were alive with comments and discussions about the vandalism, with some individuals using Twitter and Facebook to promote new places to riot. This word of mouth is incredibly powerful, which is why social media marketing for businesses is becoming a necessity when launching a new product or service. Social media marketing is vital in a SEO strategy for generating relevant traffic and channelling more authority to pages on the website.

Google and Bing’s rather obvious investment in social media means that companies cannot ignore sites such as Facebook, Twitter and (as it becomes more popular) Google + in a SEO strategy. The potential brand exposure through these channels is frightening and will only grow in size. Find out more about our Social Media Marketing packages by contacting one of our SEO experts.