10 Easy Ways to Increase Your Conversion Rate

Whether you have an ecommerce website or a brochure site - converting your site visitors into customers is the business crucial factor of your website. SEO Junkies provide a comprehensive Conversion Rate Optimisation service which analyses how your visitors interact with your site, and increases the conversion rate of visitors interacting in your chosen 'goal' - whether that is filling in an enquiry form or directly purchasing a product. In this blog you can get started with 10 easy ways to increase your conversion rate.

1. Trust: ensure that visitors trust your company by;

• Listing any certifications, qualifications or accreditations clearly in the footer of the template design.
• Clearly displaying a telephone number and physical address.
• Ensuring that there are no grammatical or spelling errors on the on-site text or meta text.

2. Landing page: ensure that the top landing pages for SEO and PPC clearly tell the visitor that they have come to the right place to find what they were searching for.

3. Call to action: whether this is "Call Today for a Free Quote" or "Add to Basket" - make sure that your call to action is clear and stands out from the rest of the page.

4. Usability: your site needs to be user friendly - if visitors cannot find what they are looking for in a few easy clicks they will give up and try elsewhere. Navigation and site structure need to be simple and logical.

5. Fix error pages: you can track this using Google Analytics, or other tracking software - error pages are a negative signal that reduce customer trust and increase your bounce rate.

6. Test your conversions: this may seem obvious - but regularly test your conversion to make sure that the functionality is working properly - submit a test enquiry form or make a dummy purchase. Not only does this test the functionality - it allows you to see the process from the customer's point of view and pick up on any negative factors such as placement of information or layout which detract from the overall usability.

7. Price comparison: state a direct price comparison between your price and that of a leading competitor who you are undercutting - in a time of recession customers respond impulsively to the cheapest deal, so clearly state that you offer the best deal on that product or service.

8. Special offers and discounts: bundle deals, discount codes and limited time special offers encourage visitors to buy on that visit rather than risk waiting to make the conversion until another time and missing out on a deal - reducing the amount of visitors lost during that interim reflection period.

9. Ensure that your site works in various different browsers: IE, Firefox, Chrome etc all work in slightly different ways - and websites can display differently in each - so ensure that your site looks and functions properly in a variety of browsers to ensure you are not losing out on customers who use a different browser.

10. Keep it short and clear: whether you are writing banner text, a contact form or your checkout process - keep it short, simple and to the point. Customers get bored and, and wi overwhelmed by too much noisell bounce off the site just to make things simpler. There is a place for in depth information and detailed text - but your conversion point is not the right place for this.

For more information on CRO (Conversion Rate Optimisation) book a training course with SEO Junkies today!

Call now on 0845 373 0595 to reserve your place.