Page Rank Sculpting To Improve Your Rankings

Whether you have been using SEO techniques for many years or if you’ve only just found out about the power of search engine optimisation, a website will naturally gain in authority as the years go by. Many users are often very surprised about how much Page Rank their site actually has when they finally download the SEO Junkies SEO Toolbar. But for many un-optimised sites, the Page Rank often accumulates on the homepage and isn’t distributed throughout the site. Below are just a few tips to generating authority throughout the site:

Internal Linking

Find the pages on your site that have accumulated the most Page Rank and make sure you have links from that page to an appropriate landing page. Make sure that the anchor text for the link is keyword rich and relates where the link is pointing too.

Removing Unnecessary Links

As well as channelling Page Rank to high converting landing pages, it is extremely important to not bleed valuable Page Rank to unnecessary pages. Pages such as the FAQ and About Us are often only used for people looking for specific information when they have reached the site. Removing links to these pages or inserting javascript links will protect your precious Page Rank on landing pages, meaning that you have more control over the authority on your site.

Whether you have an ecommerce or a brochure website, SEO Junkies have the knowledge and resource to push your site up the rankings. Our focus on Conversion Rate Optimisation means that you have peace of mind that your SEO company is looking out for your businesses return on investment.