Tests Indicate Power of Google Plus 1 Button

SEO experts everywhere can’t stop talking about Google’s recent foray into the world of social media. It has been known for a long time that social signals are powerful tools to enhance your internet marketing campaign. By implementing the +1 button and with the release of the Google Plus social network, Google have obvious intentions of taking on Facebook. Now with the inclusion of a search engine giant in the social networking mix, we have to ask what implications this will have for SEO?

Google has cemented its position at the top with the release of the +1 button. Similar to the Facebook “like” button, the +1 button allows users of Google who are logged into their account to “+1” a page. By doing this, that page becomes an archived recommendation for the user’s circle.

The inception of the +1 button means that in future users can receive more relevant search results.   Furthermore, there are rumours spreading Google are going to include stats from the +1 button in Google Analytics reports, potentially providing us with a wealth of valuable SEO information.  

SEO expert Rand Fishkin recently carried out an experiment with the Google + platform whereby he requested a number of people to +1 a page that was already ranking to determine its effect. After a time, the page increased its position for “vintage scooter helmets” from 16 to 6 on Google! With such positive results it seems like in future the +1 button is going to have to be considered in SEO...

This is another example of how SEO is an evolving industry and successful SEO companies need to keep on top of the latest developments in order to get pages ranking. This is why SEO Junkies offer SEO training so that you can have someone else do the research for you! Our SEO training courses offer the chance to learn of the latest SEO techniques and teach you how you can apply to them to your business. We even have a specialist SEO training course in social media optimisation to help you get up to speed on the latest developments with the Google +1 button.

Do you want to learn about the latest developments in Google and more? Then contact us for SEO training and solutions at SEO Junkies (Advansys Limited), Building 4, Millars Brook, Molly Millars Lane, Wokingham, Berkshire, RG41 2AD. Telephone: 0845 373 0595. sales@seojunkies.com