After 2.5 Months, Google Plus Is Open to All

Google have finally unleashed onto the social networking scene with the full release of Google +. The doors were officially flung open yesterday with Google already boasting to having 10 million users due to the invitation only membership over the past two-and-a-half months. This injection of early adopters is aimed to cause more of a buzz about the site and using the power of word of mouth.

With SEO companies around the world already implementing social media campaigns into their clients internet marketing campaigns, the introduction of Google + is an a new opportunity to get some valuable social signals back to their website. On top of SEO, branding agencies can also see the value add for their clients as the likes of Facebook and Twitter have already boosted brand awareness and exposure directed to their target market. Google’s emphasis on sharing information means that brands need to take advantage straight away to avoid being left behind by their competitors.

Social networks are already responding to the potential power of Google + with the acquisition of Skype by Facebook. This clears the path for Facebook offering video chat features, which are already available with Google +.

It’s certainly early days for search engine optimisation companies to speculate the true power Google + will have to search engine rankings. One thing is for sure that this is the start of a social media battle, which is bound to become a fiery affair.