What Can Twitter Do For My Business?

It seems like everyone these days is talking about their latest “tweet” or “mention” from their favourite celebrity, yet what are the connotations of Twitter for marketing campaigns? More specifically, how can Twitter improve your business? With search engine giant Google finally opening up Google Plus to the public social media optimisation is becoming a bigger factor then ever in the world of internet marketing. 

Social media marketing takes customer service to the next level and focuses on building a relationship with your customers, to boost brand awareness and improve your company’s public image. It has proved to be a particularly popular tool in the marketing industry thanks to its low costs and easy maintenance. With internet marketing suites, such as Hootsuite, allowing you to bulk schedule posts in advance this is becoming more and more the case.  

As a micro-blogging site, Twitter is an especially powerful social media marketing tool; with over 175million users around the world it is easy to reach a wide audience from your computer with just one short sentence.  By incorporating hashtag trends into your posts you can increase the visibility of your tweets greatly. Furthermore, including links in your tweets to pages of your site can greatly the increase the amount traffic heading towards your webpage.

Social media marketing is also useful for amending problems before they escalate. By having closer contact with your customers on a regular basis you can find out about and deal with any problems they may have before it gets to be a major issue. In this way social media optimisation can be a great PR tool as well.

To find out more about how SEO Junkies can provide you with a social media optimisation service or to attend one of our training courses call us on 0845 373 059.