Protect Your Company and Your Search Rankings

Many people say that ‘imitation is the greatest form of flattery’, and in many ways these people are 100% correct. If you are doing a great job in terms of the way your product works, the way it is marketed or even produced then other companies wanting to achieve these same ambitions can really mean you are doing something right. In terms of websites and search engine optimisation, such flattery can come at a major cost with companies losing precious rankings to websites who are scraping the copy and design from your own.

A major aspect of SEO is to ensure all content is deemed as original and not duplicated in the eyes of Google. This means that you can get inspiration from content on other sites but any copy scraping means a potentially heavy penalty slapped onto your rankings by Google.

Copyscrape.com is a new tool that enables you to find other websites on the web that have the same content as you, enabling you to find the culprits who could possibly be effecting your SEO efforts.

Blatant use of your design on another site can also bring about some very serious consequences as it can infringe on image copyrights and end up with legal action being taken. Copy scraping and design stealing should not be tolerated as it can severally damage your company credibility.