The Importance of Split Testing for CRO

Conversion Rate Optimisation is all about increasing your conversion rate and turning more of your website traffic into paying customers. Every person in your board room will have an opinion on what design feature or sales techniques will work best on your customers, but they are just personal opinions. Split testing actually allows you to find out the truth, showing variant pages with different designs, layout and sales copy, and seeing which actually works best on real customers.

Split testing works by showing different groups of customers different versions of the same page, and then collecting the data on which version of the page gets more conversions. In a Conversion Rate Optimisation Campaign this allows us to increase your conversion rate by providing designs, layouts and sales copy that are proven to work on your actual visitors.

We offer three levels of Conversion Rate Optimisation, and while split testing is only available as part of our largest package, it shows the greatest return on investment because it allows us to work from scientific data to provide a workable solution to increase your conversion rate. Our other CRO packages will still offer a return on investment and an increase in conversions, but again they are only based on an expert opinion and extensive knowledge of online retailing. Going the extra mile and getting a split testing package is a worthwhile investment as it gives you the certainty that the changes you are adopting have already shown an increase in revenue on your website.

To find out more about our Conversion Rate Optimisation packages, and to discuss the possibility of using split testing on your ecommerce website, call us today on 0845 373 0595.