What type of links are more valuable for SEO?

A question I am often asked is do I have enough back-links? The simple answer is that you can never have enough back-links for SEO, but the truth is a little more complicated. The quality of your back-links is far more important for SEO than just the quantity alone.

For example, website A has thousands of in-links from low or no Page Rank sites, and sites which do not relate to your keywords and industry theme, and website B has fewer back-links, but links built on high Page Rank sites and on pages related to your topic, preferably with anchor text that corresponds to your chosen keywords. Website B is going to be seen as more authoritative on those chosen keyword terms, and is going to perform better in terms of SEO.

For SEO (Search Engine Optimisation), getting the balance between authority (higher page rank achieved by back-links) and relevancy (on-page content, meta data and H tags) is key, and for this reason, a few targeted themed back-links are more valuable to your SEO project than a lot of irrelevant and less powerful back-links. So what does this tell you about SEO? The answer is that in combination with your on-page optimisation, themed link building is one of the most valuable off-page optimisation techniques that you can adopt.

SEO Junkies offer additional Themed Link Building campaigns, which you can run on their own, or in conjunction with your SEO project. To find out more simply call us today on 0845 373 0595.