Measure Social Media Influence with Klout

With the recent launch of Google Plus and the overnight changes to Facebook, it is hard to ignore all the hype surrounding the influence of social media in marketing campaigns. Social media marketing is becoming a bigger consideration of larger marketing projects and with huge names such as Google battling it out to make their own niche within the world of social media we can assume that if anything, its influence will continue to grow. 
 
Social media optimisation is imperative to any social media campaign yet it is hard to describe the extent of its impact. Unlike regular traffic generated by normal search engine marketing techniques, social media optimisation is harder to measure as it focuses more on customer service than ecommerce conversion rates. By focusing more on customer service, you can increase both brand awareness and loyalty by being aware of problems (or positives) before they escalate.

A good way to measure the effect of your social media optimisation is through the website Klout.com. This gives you a “Klout score” out of 100; 100 being a top social media user. Klout focuses its assessment of your social media marketing on the amount of interaction you have experienced through your social networking sites. For a more detailed analysis this score is then broken down into three sections: True Reach, Amplification and Network Impact.

• True Reach is the number of people you influence through your social media marketing campaign. Your influence considers the amount of people who interact with your posted content. This could be through replies or sharing the content with others.
• Amplification is a measure of how much you influence others. This considers how much interaction you get for your posts. If a lot of people act upon your posted content you will get a higher amplification score.
• Network Impact takes into consider the influence of your followers and those who interact with your content. If the people who follow you are popular or have high Klout Scores themselves your network score will be higher.

All these add up to make your Klout score. Klout.com is a very effective way of measuring the impact of your social media marketing, particularly if your biggest consideration is that of customer service. Furthermore, if your score is high you can be sure a lot of people are hearing about your brand.

To find out more about how SEO Junkies can improve your social media marketing campaign or to learn more about social media optimisation yourself on one of our training courses, call us on 0845 373 0595 or e-mail sales@seojunkies.com