Link Building Unleashed!

Links are extremely important for your online success. This is mainly due to the fact that they help to get your website indexed by search engines in order for them to start ranking your site for target keywords. Of course the higher the rankings you receive on search engines the more visitors and therefore Sales you will get. Additionally, search engines are all about relevancy and by building links from relevant websites (i.e. websites that are of a similar theme to yours) you will help your site get indexed and ranked for your chosen keywords.

A link typically consists of 2 parts: the URL (Uniform Resource Locator) - this is the web address of your link, and Anchor Text - this is the visible text of the link. For example: Search Engine Optimisation - this is the URL link to this website www.seojunkies.com but as you can see we are using the anchor text ('Search Engine Optimisation') to describe what the link is about. It is very important that you include keywords related to your site as the anchor text, as this is a key factor in gaining a high page rank.
 

There are 2 kinds of links: inbound and outbound. An inbound link is a link that points to your website from an external website i.e. a page hosted on someone else's website. An outbound link is where your website contains a link pointing to someone else website. When you receive an inbound link from another website search engines will view this as a "vote" for your website. Search engines believe that some links are more significant than others. In order to build a natural looking link building portfolio you need to understand the concept of link popularity. Link popularity is the number or quantity of links pointing to your website from external sites. However, you also need to consider the quality of those inbound links i.e. their relevancy to your site. One hundred inbound links from baby toy websites is not going to do a lot for your rankings if your website is about classic cars. You need to make sure the links come from similar themed websites. Just a few links from "authority" websites (surrounding the same subject as your site) can do more good than hundreds of links from unimportant and non-related sites.