What Effect does SMO have on Google Ranking?

Use of social media as a marketing tool has grown in popularity in recent years and it’s also starting to play a bigger factor in social media marketing. Yet what role does social media optimisation play within the wider realm of social media marketing?

In recent years Google has placed more and more of an emphasis on social signals. Social media optimisation is often mistakenly thought to be based upon the size of your fan base on Twitter or Facebook for example. However, what Google actually takes into account are the links between social networking websites and your own.

Twitter’s affect on your ranking is determined by who the link to your site is coming from. If a Twitter account with a lot of authority links to your site it can have a positive impact on your social media marketing. In a similar way, if a link to your site is very popular on Facebook and “shared” by a large number of people it can also affect your Google ranking positively. This is why it is a good idea to take Klout score into account when working with Social media optimisation. Klout takes into consideration the interactions associated with your social media account, rather than simply the size of your followers. It can even help you determine who would be best to target during your social media optimisation campaign.

To learn more about the effect social media optimisation can have in your social media marketing contact sales@seojunkies.com or call 0845 373 0595