Selecting Efficient Keywords for SEO

The most important aspect of any SEO campaign has to be selecting the right keywords to optimise your website for. These are the words or phrases that potential customers will type into Google, and which you want to appear high up on the results pages for. There are almost limitless possibilities, but in order to get a good keyword density you want to optimise for around 10 or 11 main SEO keywords. How should you go about narrowing down which keywords to optimise for?

Here at SEO Junkies we do extensive keyword research to find you high search volume, efficient and strong 'buying signal' keywords that will provide vast high conversion traffic. We use a combination of SEO tools and SEO techniques to do this. A strong 'buying signal' keyword is a term or phrase that indicates the searcher is looking to make a purchase - for example those potential customers who search by brand already know what they are looking for, whereas those who type in a generic phrase are more likely to be browsing or researching.

For ROI purposes you also want to ensure that your SEO keywords work to bring down the cost per click of any PPC advertising (Google Adwords) that you are running. Your relevancy for certain keywords in Adwords is deliminated by your quality score, and optimising your website for related keywords as part of your SEO campaign will increase your quality score and thus reduce the cost per click bid necessary to achieve a high position ad.

To find out more about SEO keywords and how SEO Junkies can help reduce the cost of your PPC call us today on 0845 373 0595.