Cost Effective SEO Training

Search Engine Optimisation and retail

SEO is fast being recognised as one of the most important parts of your online marketing campaign. As competition for the Internet Market gets more and vicious, with new players entering the field every day, and the high Street becomes a retail wasteland, SEO provides the best weapon to defeating competitors and ensuring that you get the business from this increasingly saturated selling channel.

Employ an SEO Company or Train your Staff?

Companies that can benefit from SEO training fall into two distinct groups: Start ups and cottage industry businesses, and corporate enterprises. The reason for this is to do with size vs resource. A start up company will generally have very little spare cash to spend on SEO by an agency, and often their website is not yet of a size where maintaining it and the SEO is going to be too arduous. These companies can often stay light on their feet and with careful tactics can steal custom from larger SME’s, enabling growth.

Corporate Enterprises, by comparison will often choose to train staff in SEO rather than employ an SEO company as the time requirements of larger websites is often quite high, making an external agency more expensive for low hourage when compared to employing a person solely to manage the SEO campaign. Many SME’s could actually benefit from a full time on-board SEO staff member and it can be a challenge to find out if training and employing a new staff member could be more cost effective than commissioning an SEO company.

Is SEO Training for your business?

A single SEO training course generally costs a bit less than the average monthly spend by most companies on their Search Engine Optimisation and will give your staff member the knowledge required to plan and execute a full SEO strategy. While taking on a new employee to manage SEO may cost a little more than the monthly cost of most SEO companies, it is worth remembering that except in rare cases your website will not receive the undivided attention of any one person at your SEO company, Even the most senior optimiser at many companies will have two major clients and a host of admin duties. In comparison your staffer, who will no doubt cost less than twice the fee of the SEO company will be able to devote 100% time to the project and keep the site content fresh and optimised far with much more flexibility and responsiveness than even the best external SEO Company.

The rewards of SEO Training

If you are still unsure on what course you wish to take, or even if you want to dip your toe into SEO just remember that between Position 1 and position 5 there is an eight fold increase in the number of clicks by searchers. That means 8 times the opportunity to sell, 8 times the potential business. Can you really afford to miss out?